Chevrolet pays tribute to Latino talent

February 20, 2008

I was reading the February 19th edition of the Automotive Fleet eNewsletter yesterday when an article featuring the Latin music awards, Premio Lo Nuestro a la Musica Latina , (can you give a link to this?) caught my eye. On February 21st the music awards will celebrate their 20th anniversary. Now you may ask- why did this catch my eye and what does it have to do with cars? Well… first off I studied Spanish and love the language, culture, and music, and I also spent a short stint at Univisio n so I guess I consider myself sort of an ‘honorary Latina,’ but more importantly Chevrolet and Univision have sponsored the Latin music awards for over eight years. AND, this year, Chevrolet announce d that they are the exclusive automotive sponsor in honor of the 20th anniversary, showcasing the new 2008 Malibu.

In collaboration with Univision, Chevrolet is integrating the Malibu into the broadcast of the awards show. Ed Peper, Chevrolet General Manager, who I had the pleasure of interviewing at the Chicago Auto Show a few weeks ago (look for the video to be up on CarsDiva.com soon ), said ‘Chevy is committed to bringing the music to the fans, and having Latin music fans interact with our vehicles is invaluable.’ That being said, Chevrolet will be chauffeuring all of the celebrities and VIP’s in their fleet of Tahoes, Suburbans and a Corvette to the Red Carpet. (I’d personally opt for the Corvette…) And on display will be the much anticipated Camaro Bumblebee from the movie Transformers, and of course the 2008 North American Car of the Year, and showcase of the evening, the Chevy Malibu.

Hey, I used to live in Miami… anybody got an extra ticket to the show they can spare???